Free Downloadable Business Crisis Communication Plan Template
Wouldn’t life be far easier if it comes with fair warning for emergencies? Unfortunately, the reality says different and crises often come when they are the least expected. You don’t need to wait until your business is being hit by crisis, it is always better to prepare and plan in advance to prevent further catastrophe. Here is a crisis communication plan template to use as a helpful tool for your company.
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What Is a Crisis Communication Plan?
Crisis communication plan is a collection of guidelines used to prepare an organization or business of unexpected or emergency events. It includes set of plans that must be taken when the crisis happened, the way to communicate externally and how to avoid it to occur again.
What Is a Crisis?
Crisis comes unexpectedly and happens suddenly. It demands for a fast response. A mismanagement may result in profit loss, employment loss, reduced employee morale, litigation occurrence, harm in reputation, intervention from government, reduced strength in competitive market, raised activities of consumerism, and reduced management trust.
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How Do You Write A Crisis Communication Plan?
Below are eight steps to use crisis communication plan template:
- Set the goal of making the plan.
- Determine the stakeholders.
- Build a structure of information sharing during the crisis.
- Charge the person to make fact sheets.
- Set and evaluate crisis scenario samples.
- Set and answer commonly raised questions.
- Determine the possible risks.
- Establish specific guidelines for social networks.
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What Are The Elements Of A Crisis Communication Plan?
There are five elements you may find on crisis communication plan:
- A thorough plan that describes and outline how your company would communicate about the crisis and how to handle it.
- The team of crisis communication that’s responsible to gather information, establish and assess primary messages, and relate with the media.
- The primary messages that’s going to be used as response.
- The procedure of communication for the internal company so the employees can receive the primary messages.
- The list of media contacts so you don’t have to search for their phone numbers during the crisis.
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How Do You Communicate During Crisis?
Here are the principles to follow to build proper communication during crisis. First, respond willingly in open and reachable manner to parties who request information. Then, stay truthful as it is the best policy both from practical point of view and ethical standpoint. Moreover, be courteous and compassionate while staying to be considerate and empathetic even if you are currently under pressure.
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Next, admit the uncertainties and only tell the facts that you know. Acknowledge that people have fears about the condition instead of telling them not to be afraid.
Crisis communication plan template can help you to establish the strategy and framework for any type of crisis. Feel free to use it to define your crisis situation and the way to handle the unexpected issue effectively. The template also assists you to manage the communications during the crisis and document how the team responds as the procedure of crisis management.
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